Video Marketing
Saturday, November 8th, 2008
Videos are all over the place on the Internet now. Fast Internet connections mean that it’s now quick and easy for people to view videos online as well as upload and download them.
Video is now an integral part of Web 2 but, as John Reese illustrates in these lessons, not all videos drive traffic.
John has a lot of experience in this area and he spells out quite clearly what type of video you need to produce to get traffic to your website and, also, what you need to do to encourage visitors to join your communication channels so that you can continue sending them messages.
And, not only does this course look at the type of video you should produce, it also looks at how you should distribute video. Everyone has heard of YouTube and they are certainly the most popular website for video sharing, but is YouTube the best way to connect with your prospects? Now that Google indexes and hosts videos, how do you get your video ranked well by Google and the other search engines?
After discussing the big overall strategy for using video as a promotion tool, John then goes into detail about the technicalities of video production. You don’t want your video to look like most of the amateurish junk that we see around every day but how do you produce video that looks slick and professional without spending a fortune? What format should you use? What recording tools are best? John has major recommendations for all these questions.
And there’s a lot more. John teaches how to do research to find out what are the most popular videos produced by compeititors in your niche and what lessons you can learn from them. And how to optimize videos, how to reach your target audience, and how to use social bookmarking sites to bookmark your videos and attract even more traffic.
John Reese is a past master at video and, despite all the in-depth tuition in this part of the course, he actually makes video sound like fun. No-one else teaches it quite like this.
Find out what I mean and check out Traffic Secrets 2.0 right here!
